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The artist donates £25,000 Mercury Prize to grassroots music venues

The artist accepting his trophy in his hometown
Sam Fender received the honor in October in his hometown

The star has given the entirety of his £25k award winnings to the Music Venues Trust, which operates to save the United Kingdom's grassroots concert spaces.

He was given the cheque on October 16 as his latest record the album was declared the top album of the past year.

He has opted to hand the money over to the trust, in recognition of the essential function small stages had in his beginning days.

"As an artist couldn't be pursuing my current career if it wasn't for all the performances I did around the North East, and beyond, when I was starting out," stated the artist. "These venues are legendary, but they are struggling."

From early 2023 onward, over 150 of these venues have ceased operations – roughly 16% of the total UK scene.

Recently, well-known musicians including Pulp, Coldplay, Katy Perry and Ed Sheeran have all supported the Music Venues Trust in its attempts to support the industry, by adding a modest fee to their ticket prices, which benefits smaller concert halls.

Sam Fender also joined in, raising more than £100,000 on his recent tour to help thirty-eight local spots across Britain.

These funds helped spaces that were facing potential shutdown due to issues arising from water damage, fires and bereavements, as well as permit problems, conflicts and noise complaints.

Some locations received financial assistance in upgrading amenities and sound and lighting systems that directly benefitted performers and audiences.

"The concept that funds from performances in large arenas supports the local stages, where it all starts for artists like me, is just common sense," Sam Fender has said.

Pulp members in concert
Pulp are among the artists who contributed their honor winnings to charity

Fender is far from the only musician to donate his Mercury Prize funds to worthy causes.

Back when they won the trophy in the year 1996 for their album the album, vocalist Jarvis Cocker stated that the group would donate their prize money to the organization the charity.

In 2002, musician Ms Dynamite divided her bounty among multiple charities, including the NSPCC and a Sickle Cell charity.

"Additionally, I gave a thousand pounds to the center, to their gymnastics class, because I trained in gymnastics when I was younger and they needed updated gear," she shared with the media.

Previously, Ezra Collective donated their prize money to the community center that developed their group, alongside other grassroots music organisations.

And the 1994 recipients M People gave their winnings to a MS organization after a friend was identified with the illness.

"Winning was quite enough," stated artist the singer. "The prize was the cherry on top but we didn't need the cherry, because we had the cake. So our victory touched somebody else's life."

Recently, the trust announced it had protected several grassroots venues in south-east England, by placing them under community ownership.

One venue in Southampton and the other in the city were bought under the community ownership initiative, which is backed by the arts council and enthusiasts who purchase "shares" in the venues.

JW
Written by

Jessica Williams

A seasoned tech journalist with over a decade of experience covering digital transformation and startup ecosystems across Europe.

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